REPurchasE BEHAVIOUR EXPERIMENTATION

To reach brands grow, understanding how consumer generate value and change repurchase behaviour
CONSUMER - CENTRED LABORATORY

To increase product's profitability, understanding consumer's benefit perceptions
MODELLING & DIGITAL TOOLS (LAUNDRY-VR)

Full in-silico and in-silico+in-vitro tools to experiment and innovate in laundry, in consumer relevant terms