CONSISTENT GROW OF BRANDS SALES Most of brand sales depend of "buying" purchases. Brand sales are stagnant, but competitors are growing. We can change that scenario working with your marketing and sales teams on two critical areas: brand mental and physical availability. We know how brands grow.
SIGNIFICANT INCREMENT OF PRODUCTS PROFIT MARGIN What you think you offer to consumers is usually not what the consumers really perceive as benefits. This evidences unbalanced consumer perceptions and product attributes, that permanently erodes margins. We can correct it.
CREATIVITY...INNOVATION...IN CONSUMER RELEVANT TERMS Consumer insights and market knowledge about benefits perceptions are commonly misinterpreted because usually are in the opposite way of technology-based interpretations. Consumer is the last stage in the innovation process instead of being part of it since the beginning. CLVVR and CLLS platforms fix this.
To understand how consumer generate value, and to define how brands grow in your market
To understand consumer benefit perceptions, and to increase product's profitability
Full in-silico and in-silico+in-vitro tools to experiment in consumer relevant terms
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