What Do We deliver?

  • 1.

  • ENHANCE INNOVATIONS THAT REACH MORE SUSTAINABILITY GOALS Consumer purchase behaviour now includes goals about minimising environmental footprint in balance with affordability and adequate performance. That requires questioning the status quo and changing paradigms. Our modern tools fulfil the new requirements.


  • 2.

  • SIGNIFICANT INCREMENT OF PRODUCTS PROFIT MARGIN What you think your company offers is usually not what consumers perceive as benefits. This evidences unbalanced consumer perceptions and product attributes that permanently erodes margins. Our tools can correct it.


  • 3.

  • BRAND BUILDING SUPPORT Verifiable claims that consumers easily perceive generate strong links between the brand and purchase drivers. Our tools can discover and support those claims.


About us

CONSUMERTEC is a research and development company specialising in consumers' benefit perceptions. Its technical competence is officially internationally-accredited. We develop and provide unique technological tools to improve our client business in the consumer sector worldwide. Our innovative tools contribute to reaching more sustainability goals, leverage clients’ efforts to increment products' margins, and support clients' brands to grow by positively supporting claim discovery-verification.

For more than 28 years, we have been honoured to be the service brand many regional and multinational companies trusted to facilitate and speed their brand's and product's innovation work in the fields of household and personal care.

Established in 1994 as DETERTEC, CONSUMERTEC today is an award-winning knowledge- and technology-based service organisation highly specialised in comparative tests of consumer products, fluorescent optical spectroscopy, colour appearance models, colour reproduction, virtual reality and WebXR technologies.

PERSONNEL AND FACILITIES       
ETHICS AND CONFIDENTIALITY STATEMENTS 

Recent posts

** March Equinox, 2022. CONSUMERTEC in next scientific meetings. We will be the keynote speaker in the coming SOFW eVENT Clean Cleaning, March 24, 2022. Title: "Paradigm change in cleanliness measurement to reach more sustainable goals in laundry." Additionally we will conduct an oral presentation in the next 2022 American Oil Chemists Society in Atlanta, GA, USA. May 1-4 2022. Title: "Laundry sustainable goals need a paradigm change in cleanliness testing."

LAUNDRY-VR

** December Solstice, 2021. It is official! The technical competence of our lab to conduct comparative testing of consumer products is internationally accredited. Following the standard ISO/IEC 17025:2017, a governmental, international inspection-accreditation body provided a formal recognition that our laboratory in Ecuador is impartial, independent and technically competent to conduct comparative testing of consumer products in line with the guide ISO/IEC 46:2017.

** September Equinox, 2021. We have just conducted a presentation at the 2nd Global Technology Conference in Wuxi, China. Exciting topics and questions focused on a crucial laundry market. We are supporting the "Made in China" and "Served in China" efforts.

** June Solstice, 2021. VR-Clicks reach the laundry market! The first-ever digital tool to collect consumer/panellist responses when they visualise washing results. Based on cutting-edge understandings about how the human visual systems work, fluorescence optical spectroscopy, colour reproduction, and virtual realities, VR-Clicks offers unparalleled opportunities to implement a consumer-centric approach to improve laundry products' margin and support the brand's claims.

VR-Clicks

** March Equinox, 2021. Since 2004 our company has to lead the design and production of dingy monitors for detergency evaluation. The last February, we launched a new group of DOUBLE DINGY (DD) MONITORS. A combination of two consumer-relevant realities: a dingy, soiled/stained area on a dingy substrate.

Did you know?

Laundry-VR and VR-Clicks are the only commercially available digital tools in the laundry market to understand, represent, predict and communicate the consumers' perception of benefits and satisfaction in relevant visual scenarios. They are focused on discovering and supporting brands' claims and incrementing products' margins with new formulation balances

Our laboratory has conducted comparative tests of consumer products for more than 28 years. Official bodies and clients accredit our competence in the field. We are the only organisation offering detergency test that include different modalities of hand-washing procedures: short and large strokes.

We are the only organisation offering dingy test fabrics (clean, soiled, stained, coloured, malodorous, double dingy) for the global laundry market.

We designed and developed an in-house unique non-contact micro spectrofluorimeter capable of characterising the fluorescent properties of surface areas of 5 mm2, like the thinner soiled areas at shirt collars.

2022. CONSUMERTEC