SIGNIFICANT INCREMENT OF PRODUCTS PROFIT MARGIN What you think you offer to consumers is usually not what the consumers really perceive as benefits. This evidences unbalanced consumer perceptions and product attributes, that permanently erodes margins. We can correct it.
CONSISTENT GROW OF BRANDS SALES Most of brand sales depend of "buying" purchases. Brand sales are stagnant, but competitors are growing. We can change that scenario working with your marketing and sales teams on two critical areas: brand's mental and physical availability. We know how brands grow.
CREATIVITY...INNOVATION...IN CONSUMER RELEVANT TERMS Consumer insights and market knowledge about benefits perceptions are commonly misinterpreted because they usually are in the opposite way of technology-based interpretations. Consumer is the last stage in the innovation process instead of being part of it since the beginning. LAUNDRY-VR is the digital tool that fix this in laundry businesses.
To reach brands grow, understanding how consumer generate value and change repurchase behaviour
To increase product's profitability, understanding consumer's benefit perceptions
Full in-silico and in-silico+in-vitro tools to experiment and innovate in laundry, in consumer relevant terms
2020. CONSUMERTEC
