What We deliver?

  • 1.

  • SIGNIFICANT INCREMENT OF PRODUCTS PROFIT MARGIN What you think your company offers is usually not what consumers perceive as benefits. This evidences unbalanced consumer perceptions and product attributes that permanently erodes margins. Our tools can correct it.


  • 2.

  • BRAND BUILDING SUPPORT Verifiable claims easy to perceive by consumers generate strong links between the brand and purchase drivers. Our tools can discover and support those claims.


About us

CONSUMERTEC is an independent research and development company specialised in consumers' benefit perceptions. We leverage our Clients' brands to grow by positively supporting claim discovery-verification. We also leverage the substantial increment of margins of their brands/products by reaching new balances between consumer benefits and technology.

For more than 27 years, we have been honoured to be the service brand many regional and multinational companies trusted to facilitate and speed their brand's and product's innovation work in the fields of household and personal care.

Established in 1994 as DETERTEC, CONSUMERTEC today is an award-winning knowledge- and technology-based service organisation highly specialised in comparative tests of consumer products, fluorescent optical spectroscopy, colour appearance models, colour reproduction, virtual reality and WebXR technologies.

PERSONNEL AND FACILITIES       
ETHICS AND CONFIDENTIALITY STATEMENTS 

Recent posts

** September Equinox, 2021. We have just conducted a presentation at the 2nd Global Technology Conference in Wuxi, China. Exciting topics and questions focused on a crucial laundry market. We are supporting the "Made in China" and "Served in China" efforts.

** June Solstice, 2021. VR-Clicks reach the laundry market! The first-ever digital tool to collect consumer/panellist responses when they visualise washing results. Based on cutting-edge understandings about how the human visual systems work, fluorescence optical spectroscopy, colour reproduction, and virtual realities, VR-Clicks offers unparalleled opportunities to implement a consumer-centric approach to improve laundry products' margin and support the brand's claims.

VR-Clicks

** March Equinox, 2021. Since 2004 our company has to lead the design and production of dingy monitors for detergency evaluation. The last February, we launched a new group of DOUBLE DINGY (DD) MONITORS. A combination of two consumer-relevant realities: a dingy, soiled/stained area on a dingy substrate..

** December Solstice, 2020. The pandemic has accelerated digital innovations. In the last six months, we accelerated our innovation process about digital tools too. The result is a new Laundry-VR. Now it is a standalone web application to process-analyse-visualise washing results. A tool to revolutionise decisions about claim discovery/verification/support and balance between consumer benefits and technology costs.

LAUNDRY-VR

Did you know?

Laundry-VR and VR-Clicks are the only commercially available digital tools in the laundry market to understand, represent, predict and communicate the consumers' perception of benefits and satisfaction in relevant visual scenarios. They are focused on discovering and supporting brands' claims and incrementing products' margins with new formulation balances

Our laboratory has conducted comparative tests of consumer products for more than 27 years. Official bodies and clients accredit our competence in the field. We are the only organisation offeriing detergency test that include different modalities of hand-washing procedures: short and large strokes.

We are the only organisation offering dingy test fabrics (clean, soiled, stained, coloured, malodorous, double dingy) for the global laundry market.

We designed and developed an in-house unique non-contact micro spectrofluorimeter capable of characterising the fluorescent properties of surface areas of 5 mm2, like the thinner soiled areas at shirt collars.

2021. CONSUMERTEC