What Do We deliver?

  • 1.

  • ENHANCE INNOVATIONS THAT REACH MORE SUSTAINABILITY GOALS Consumer purchase behaviour now includes goals about minimising environmental footprint in balance with affordability and adequate performance. That requires questioning the status quo and changing paradigms. Our modern tools fulfil the new requirements.


  • 2.

  • SIGNIFICANT INCREMENT OF PRODUCTS PROFIT MARGIN What you think your company offers is usually not what consumers perceive as benefits. That evidences unbalanced consumer perceptions and product attributes that permanently erodes margins. Our tools can correct it.


  • 3.

  • BRAND BUILDING SUPPORT Verifiable claims that variable consumers easily perceive in different market scenarios generate strong links between the brand and purchase drivers. Our tools can discover, prove and support those claims.


About us

CONSUMERTEC is a research and development company specialising in consumers' benefit perceptions. Its technical competence is officially internationally-accredited. We develop and provide unique technological tools to improve our client business in the consumer sector worldwide. Our innovative tools contribute to reaching more sustainability goals, leverage clients’ efforts to increment products' margins, and support clients' brands to grow by positively supporting claim discovery-verification.

For more than 28 years, we have been honoured to be the service brand many regional and multinational companies trusted to facilitate and speed their brand's and product's innovation work in the fields of household and personal care.

Established in 1994 as DETERTEC, CONSUMERTEC today is an award-winning knowledge- and technology-based service organisation highly specialised in comparative tests of consumer products, fluorescent optical spectroscopy, colour appearance models, colour reproduction, virtual reality and WebXR technologies.

PERSONNEL AND FACILITIES       
ETHICS AND CONFIDENTIALITY STATEMENTS 

Recent posts

** March Equinox, 2023. Based on the tremendous success of the white program in Latin America. The Program of White Garments Characterisation in the ASIAN PACIFIC Region has been launched. The not-for-profit program will provide unique technical information for the design of laundry formulations.WHITE GARMENTS CHARACTERISATION
ASIAN PACIFIC

** December Solstice, 2022. The PROGRAM OF WHITE GARMENTS CHARACTERISATION IN LATIN AMERICA is now expanding. This a joint effort of the Latin American Industry to improve product margins, better respond to the needs of our consumers and alleviate our environment.WHITE GARMENTS CHARACTERISATION
LATIN AMERICA

** September Equinox, 2022. CONSUMERTEC will be present in the next ELALI meeting in Latin America. We will conduct an oral presentation on November 2022 in Punta Cana, DOMINICAN REPUBLIC. Title: "An updated on whiteness in Latin America, without optical brighteners." Authors: Estefania Proano and Rodrigo Olmedo. It will be the 40th occasion we shared our developments/innovations/findings with the international scientific community..

** March Equinox, 2022. CONSUMERTEC in next scientific meetings. We were the keynote speaker in the coming SOFW eVENT Clean Cleaning, March 24, 2022. Title: "Paradigm change in cleanliness measurement to reach more sustainable goals in laundry." Additionally we will conduct an oral presentation in the next 2022 American Oil Chemists Society in Atlanta, GA, USA. May 1-4 2022. Title: "Laundry sustainable goals need a paradigm change in cleanliness testing."

LAUNDRY-VR

** PREVIOUS POST

Did you know?

Laundry-VR and VR-Clicks are the only commercially available digital tools in the laundry market to understand, represent, predict and communicate the consumers' perception of benefits and satisfaction in relevant visual scenarios. They are focused on discovering and supporting brands' claims and incrementing products' margins with new formulation balances

Our laboratory has conducted comparative tests of consumer products for more than 28 years. Official bodies and clients accredit our competence in the field. We are the only organisation offering detergency test that include different modalities of hand-washing procedures: short and large strokes.

We are the only organisation offering dingy test fabrics (clean, soiled, stained, coloured, malodorous, double dingy) for the global laundry market.

We designed and developed an in-house unique non-contact micro spectrofluorimeter capable of characterising the fluorescent properties of surface areas of 5 mm2, like the thinner soiled areas at shirt collars.

2023. CONSUMERTEC