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How We Are? Our History: 1994 - 2017









ABOUT CONSUMERTEC

We started as DETERTEC in 2004. CONSUMERTEC is the new commercial name of DETERTEC since July 2012. After eighteen years of working with the emblematic name of DETERTEC, the new name and logo reflect better and accurately current and future business model and dedication.

CONSUMERTEC is contracted as a collaborative innovation partner to improve businesses. We work together with the innovation teams in charge of brands grow, increase margins, and maximise communication investment returns. Our focus is to understand and model consumer purchase and repurchase behaviour and to understand and model consumer benefit perceptions, as tools to creatively design brands and products with high probabilities of consumer value generation. CONSUMERTEC's main clients are regional and multinational companies in the consumer industry, and suppliers of raw materials and technologies for domestic products.

CONSUMERTEC's mission since 1994:
   1. To apply the knowledge of the physical and social sciences, and engineering to consumer realities
   2. To serve other companies' success through respectful mutual benefit relations
   3. To keep the consumer value in developing markets as the main point of reference
   4. To build a balanced financial status oriented to the company and its collaborators prosperity.

CONSUMERTEC's vision:
    "A leading service company in supporting our clients' brands and products through knowledge-based services, based on innovative technologies focused to improve the consumer value in developing markets."

CONSUMERTEC's service policy:
    A typical phrase from our high-tech and innovative Clients about CONSUMERTEC's services: "... much more than expected."



HISTORY

1994
DETERTEC was established in Quito, ECUADOR, in July of 1994, as an independent contract research company specialised in the field of detergency on textiles, and focused on less-developed laundry markets. Thanks to its personnel's previous scientific expertise (more than 10 years) and its ability to develop innovative test procedures and technologies in the field of detergency, and to provide a high-quality services to high-grade customers requirements, in a short time DETERTEC has become the regional leader in this type of highly specialised services and a basic resource for Asian and Latin American detergency technologies.

2000

In the year 2000, DETERTEC started to devote substantial resources and efforts to understand the most advanced topics in the fields of Visual Appearance, with the intention to developed a more specialised core competence. Three years later, in 2003, DETERTEC launched a group of very-first technologies to understand colour perception under real visual scenarios, including non-contact micro spectrofluorimetry, to characterise absolute fluorescence of small stained surfaces, and simultaneous spectroradiometry to characterise visual scenarios at relevant market realities.

2004 In the year 2004, DETERTEC based on the new capabilities to characterise actual dingy, soiled and stained garments from households, started offering to the worldwide laundry market a unique set of dingy fabrics, soiled and stained, to conduct physical experimentation with high levels of consumer relevancy. The new dingy test fabrics soon became the preferred test material to mimic and evaluate consumer response regarding cleanliness and whiteness perception.

2008 The year 2008 was the most influential; DETERTEC moved from a testing and research laboratory to an innovation service company thanks to the implementation of technologies to understand household realities, mainly experiential ethnography applied to the industry focused to understand purchase and repurchase behaviour. In line with this change it expanded its services to the ample consumer industry, including the markets of beauty and personal care, foods and beverages, personal and familiar health, and baby care. DETERTEC soon had come to constitute a product/brands design and innovation company, by combining uniquely two different abilities, a serious ethnographic practitioner and a creative experimentation laboratory, with a highly specialised knowledge and proprietary technologies.

2010 In the year 2010 the company turned out the compass to the biology, physics and chemistry of the human brain, with the intention to understand and model consumer purchase and repurchase behaviours at different market categories. This field, the Neurobiology of Perception and Action, is now the most important area of technical development in CONSUMERTEC. Our new motto "Repurchase behaviour specialist" reflects the new north of our proprietary ethnographic and laboratory technologies.

2016-2017 R&D virtual experimentation has been part of our company for long time. In fact the distinction we received from SAS/JMP Institute in 2006 was due to our internal approach to construct numerical models of consumer responses using JMP scripts. Our in-house software capabilities have been an internal product built to streamline research efforts, ensure reproducibility, and provide greater leverage for our contract research clients. In this years we lunch two breakthrough tools: CLLS - Consumertec Laundry Laboratory Suite and CLVVR - Consumertec Laundry Visual Virtual Reality, in-line with the industry trend to digitalisation, virtual realities and artificial intelligence.

These tolls includes collection of algorithms to conduct virtual experimentation in the fields of cleanliness, whiteness and colour care consumer benefit perception, starting from physical or other previous virtual experimentation, with high level of consumer relevance in a worldwide basis.




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