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VR-Clicks ™

A digital tool to collect consumer's responses on benefits,

preferences, and how consumers discriminate satisfaction


It shows market-relevant and physically-based virtual realities created on the web as visual scenario surrogates when visual perception occurs—validated and verified.

Very fast, nearly live, collecting thousands of responses on the cloud. It surpasses physical and language barriers.

Super cost-effective. It is 70% to 90% cheaper than competitive physical or video options on a price per contact basis.

It offers modern, agile, multi-category and versatile procedures to substantiate brand claims and support formulation balances that include new sustainable options, following a consumer-centric approach.

In blending with Laundry-VR, they offer the most modern and advanced approach to represent the interaction between consumers with products and products' performance in relevant visual scenarios. They combine cutting-edge concepts in fluorescent spectroscopy, colour appearance models, colour reproduction and WebXR technologies.



Is this for my team or me?

  • Yes, if you or your team are responsible for building brand assets based on visual perceptions like typography, colours, and other graphic designs.

  • Yes, if you or your team are responsible for deciding about brand claims based on visual perceptions. Which ones? How to support them?

  • Yes, if you or your team are responsible for formulation design, formulation cost, margins, selection of materials/ingredients, balance consumer benefits with product technologies (consumer-centric approach).



Interested to experiment a demo? Contact Us!

Interested to get a free trial with your data or images? Contact Us!



Example 01. Laundry sector:

Collecting consumer responses on cleanliness perception. Focus: To define thresholds to acceptable cleanliness, and to discriminate technology performances with consumer-centric approach instead of materials-centric approach.











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