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World's Consumer Relevant Terms

Consumertec Laundry Visual Virtual Reality (CLVVR)

Consumertec Laundry Lab Suite (CLLS)

 - Training Element

An exclusive training program that will teach you how to innovate to positively influence consumer purchase behaviour and take full advantage from in-vitro and in-silico experimentation to improve consumer product's margin


Learn to correctly interpret consumer purchase behaviour and benefit perceptions

Create consumer perception models that drive brand's value propositions

Discover how age, experience-based sensitivities and cultural-based preference, shape consumer responses and their models

Understand the new world of laundry visual scenarios and garment contexts

Build a full map of solid grounded consumer's responses, upstream the creativity journey

This new training program incorporates battle tested, real-world learnings from our experience with hundreds of problems solved, around the world, during more than 30 years.




Basic Curriculum

5 Key topics, 13 lessons

Fully customizable according attendees' experience, knowledge and interests




Interpreting Consumer's Facts and Insights

  • Consumer purchase behaviour
    • brand penetration and loyalty
    • NBD-Dirichlet Model
    • motivational systems
    • brain reward system
  • Value generation
    • heavy and light infrequent brand and category buyers
    • interaction between the job to be done and benefits
    • mental availability and category entry points
    • learning journeys

Understanding Consumerīs Benefit Perceptions

  • Laundry chores
    • job to be done
    • gains/positives
    • looses/negatives
    • value generation
  • Family garments
    • fibres
    • hand- machine-washing process
    • remanent stained areas
    • dingy fabrics
  • Modelling cleaning sensitivity
    • remanent stains in garment context
    • correlation between cleanliness responses and numbers
  • Modelling whiteness preferences
    • cultural ideal white
    • correlation between whiteness responses and numbers


Orienting Technology Innovation

  • Product performance evaluation
    • visual and olfactive functional benefits
    • standardised methods
    • customised protocols and fitness for purpose
  • Instrumental and sensory evaluation
    • colorimeters, spectrophotometers and spectrofluorimeters
    • sensory panels
    • consumer sensory evaluation










Introduction to Visual Perception

  • Visual Stimuli and Perception
    • light and objects
    • reflectance and luminescence
    • fluorescence quenching and characterisation
    • wholly empirical theory of vision
  • Colorimetry
    • colorimetric attributes and colour spaces
    • modern colour appearance models
    • new CIE standards
  • Cleanliness and whiteness perception models
    • colour difference formulas and context
    • previous whiteness model: Ganz work
    • modern whiteness models
    • contrast effect and surrounding



Getting Started with CLLVR - CLLS

  • Physical experimentation
    • why in-vitro models?
    • whiteness, immediate and medium term
    • visual and Olfactive Cleanliness
  • Virtual experimentation
    • why in-silico models?
    • radiation transfer and fluorescence models
    • colour appearance models
    • cleanliness and whiteness models
    • validation of visual consumer perception models






Features:

More than 40 relevant bibliographic references, some of them published in the last two years

Own data and examples collected at CONSUMERTEC's laboratory and actual consumer developing markets

Interactive experience to discuss and confront real innovation challenges




Start a new way to conduct innovation !

Option A. Regular course presented to on-site enterprise groups. One day and half (1.5 days) training program:


4 to 7 attendees

academic fee US$ 3,900.oo*

Contact us for specific request

8 to 11 attendees

academic fee US$ 4,900.oo*

Contact us for specific request

more than 12


*Prices do not include Instructor travel and accommodation expenses

*Prices do not include Instructor travel and accommodation expenses




Option B. On-line version ... Coming soon !


Created by a world renowned research institute


Instructor:


Chemist, with a specialization on Neurobiology. Award winning professional with more than 30 years of experience in the consumer market in developing regions.

Full CV - Linkedin Profile
Presentations


Rodrigo Olmedo N.






Worldīs Training Expertise

Professional Seminars / Courses

Since 1997, representatives from the following companies (in alphabetical order) have attended to CONSUMERTEC's (formerly DETERTECīs) training programs:

ALICORP (Peru), AZUL K (Colombia), BALLESTRA (Brazil), BAYER (Venezuela), BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY (China), BELMAY (Colombia), BISCONSULT (Brazil), BON-BRIL (Colombia), BORAX (Singapore), BORAX EUROPE (United Kingdom), C.A. PROMESA (Venezuela), CASALUKER (Colombia), CENTER FOR TEST MATERIALS - CFT (The Netherlands), CERIA KAMU ENTERPRISE (Malaysia), CESAR IGLESIAS (Domican Republic), CHEMPRO TECHNOLOGY (Malaysia), CIBA SPECIALTY CHEMICALS (Brazil), CIBA SPECIALTY CHEMICALS (Mexico), CIBA SPECIALTY CHEMICALS (Germany), CIBA SPECIALTY CHEMICALS (Singapore), CIBA SPECIALTY CHEMICALS (Switzerland), CLARIANT (Brazil), CLARIANT (Ecuador), CLARIANT (Mexico), CLOROX (Argentina), CLOROX (Chile), COLGATE PALMOLIVE (Colombia), COLGATE PALMOLIVE (Ecuador), COLGATE PALMOLIVE (Malaysia), COLGATE PALMOLIVE (Mexico), COLGATE PALMOLIVE (Philippines), COMPANIA GENERAL DE SERVICIOS (Mexico), CONDEA VISTA (USA), CROSCO CORPORATION (Philippines), DETERGENTES S.A. (Colombia), DXN INDUSTRIES (Malaysia), E. CHAMORRO INDUSTRIAL (Nicaragua), ESPAMEX (Mexico), FINO S.A. (Bolivia), FIRMENICH (Argentina), FIRMENICH (Brazil), FIRMENICH (Colombia), FIRMENICH (Costa Rica), FIRMENICH (Ecuador), FIRMENICH (Mexico), FIRMENICH (Peru), FIRMENICH (Venezuela), GARBU/FABEL (Ecuador), GENENCOR (Argentina), GENENCOR (Brazil), GENENCOR (Colombia), GENENCOR (Mexico), GENENCOR (The Netherlands), GENENCOR (Singapore), GENENCOR (USA), GIVAUDAN (Brazil), GIVAUDAN (Colombia), GIVAUDAN (Venezuela), GME CHEMICALS (Malaysia), GRUPO JAREMAR (Honduras), HENKEL (Germany), HENKEL (Guatemala), HENKEL (Mexico), HENKEL CHEMICALS (Malaysia), HPA INDUSTRIES (Malaysia), IFF (Brazil), IFF (Colombia), INDUSTRIAL DANEC (Ecuador), INDUSTRIAS ALEN (Mexico), INDUSTRIAS ALES (Ecuador), INDUSTRIA DEL ALCALI (Mexico), INDUSTRIAS DIANA (Venezuela), INDUSTRIAS LA POPULAR (Guatemala), IREX (Costa Rica), ISIMEL (Peru), ISP (Mexico), JABONERIA WILSON (Ecuador), JC LABORATORY (Malaysia), JKL COSMETIC (Malaysia), KIMIA SUCHI (Malaysia), KIWI MANUFACTURING (Malaysia), KSP MANUFACTURING (Malaysia), LA CORONA (Mexico), LA FABRIL (Ecuador), LAM SOON (Malaysia), LEMBAGA KEMAJUAN IKAN (Malaysia), LARKIN (Colombia), LLOREDA S.A. (Colombia), MAVESA (Venezuela), MILLIKEN (Mexico), MRA INDUSTRIES (Malaysia), NOVOZYMES (Brazil), NOVOZYMES (Malaysia), NOVOZYMES (Mexico), NOVOZYMES (Peru), OIL FIELD TECHNOLOGY (Malaysia), OLEOMEX (Mexico), PETRESA (Spain), PORIM (Malaysia), PROCTER & GAMBLE (Brazil), PROCTER & GAMBLE (Belgium), PROCTER & GAMBLE (China), PROCTER & GAMBLE (Mexico), PROCTER & GAMBLE (United Kingdom), PROCTER & GAMBLE (USA), PROCTER & GAMBLE (Venezuela), PRODUCTS MANUFACTURING (Malaysia), PUNTO ROJO (Costa Rica), Q-PACK (Malaysia), QUALA (Colombia), QUEST INTERNATIONAL (Brazil), QUIMASOC (Ecuador), REPRESENTACIONES L.BUNZL (Venezuela), RHODIA (Brazil), RHODIA (Colombia), ROEMMERS (Ecuador), ROHM AND HASS (Singapore), SANCHEZ Y MARTIN (Mexico), SENSIENT FRAGRANCES (Espaņa), SERVICIOS INDUSTRIALES PEŅOLES (Mexico), SHELL CHEMICALS (Singapore), SHELL CHEMICAL (USA), SIRIM BERHAD (Malaysia), SOUTHERN EDIBLE OIL IND (Malaysia), STEPAN (Mexico), STEPAN (Philippines), SÜD CHEMIE (Mexico), SÜD CHEMIE (Peru), SUPER SYNTEKO (Ecuador), SYMRISE (Colombia), UNILEVER (Bolivia), UNILEVER (Brazil), UNILEVER (Ecuador), UNILEVER (Honduras), UNILEVER (Malaysia), UNILEVER (The Netherlands), UNILEVER RESEARCH (United Kingdom), UNILEVER (Venezuela), UNIVERSIDAD DE LAS AMERICAS (Mexico), UNIVERSIDAD DE SANTIAGO DE CHILE (Chile), UNIVERSITI KEBANGBAAN (Malaysia), UNIVERSITI PUTRA MALAYSIA (Malaysia), UNZA (Malaysia), ZAITUN INDUSTRI (Malaysia).

Training Programs Overall Evaluation

As part of each training program a Final Evaluation document is filled by each participant, it evaluates several topics including logistics as well as theoretical and practical level of the training program. Overall evaluation is graded using a five points scale: poor, fair, good, very good and excellent.

Based on more than 400 evaluations filled by experienced professionals in charge of brand and product innovation in the consumer market, the average of DETERTEC's training programs is: Good (0.4%), Very Good (53.4%) - Excellent (46.1%)



Additional comments from experienced (seniors) high-level professionals around the world:
  •  "the course was perfect"..."excellent theoretical and practical level"..."set the basis"..."impressive"..."..is essential.."..."very useful training"..."very good speaker"..."it was one of the best training"..."very informative - impressive way of explaining the content"..."technically sound"..."ideal"..."gave us lots of opportunities to develop technical expertise"..."well balanced combination"..."thank you for giving this difficult theory in a very clear and understandable way"..."fairly priced"..."thank you very much."

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