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How do consumers see washing results?

Laundry-VR ™ (Web Virtual Reality) 2.0

Why virtual reality technologies in the laundry business?

Because the industry needs to see as different world's consumers see.

The laundry business depends on consumers' visual perception of cleanliness, whiteness and colour-care, and these complex perceptions are difficult to understand in a conventional way seeing just numbers, tables or graphs. Perceptions are variable, in line with the variability of laundry environments, consumers expectations, and fabrics status. The new Laundry-VR digital technology are capable to build myriad of virtual realities (non immersive and immersive) as surrogates of consumer relevant visual scenarios so a to see as different consumers see.


Lab detergency studies (Cleanliness and Whiteness) focused to find a more profitable balance between laundry product technologies and consumer satisfaction, in relevance to some specific laundry market

Spectral data without and with UV filter (420nm) taken from fabric monitors before and after some washing cycles, using a conventional spectrophotometer

A.- Non immersive visualisation (washing results in computers' displays):
A.1. Cleanliness project. Ten (10) monitors with dingy surround, seven (7) products, two (2) washing cycles:
Laptop display (PC-Windows: like Dell E7440, with any browser )

A.2. Whiteness project. Six (6) monitors (original and dingy), seven (7) products, ten (10) washing cycles, two (2) drying conditions:
Laptop display (PC-Windows: like Dell E7440, with any browser )

B.- Immersive visualisation (washing results in virtual reality head mounted devices):
B.1. Cleanliness project. Ten (10) monitors with dingy surround, seven (7) products, two (2) washing cycles:
Oculus Go display (using Oculus Browser)

B.2. Whiteness project. Six (6) monitors (original and dingy), seven (7) products, ten (10) washing cycles, two (2) drying conditions:
Oculus Go display (using Oculus Browser)

Laundry-VR version 2.0

The application runs in modern browsers like Firefox, Chrome, Edge, Safari, Oculus Browser and others. It is focused to both define visual scenarios parameters and build the corresponding virtual environment. This digital application is grounded on recent understandings and tools in the areas of fluorescence optical spectroscopy, vision science, mechanistic modelling, colour reproduction, virtual reality, and of course laundry detergency (see our technical expertise).

Instruction for use:

After clicking in the above appropriate link, the user has to go through the following actions:

ACTION 1. Click the button titled Step 1 to start uploading all data from each project. This step is very important to be sure to clean previous browser data in the cache or in other local or session storage, then the appropriate data will be loaded in the page. A second click will confirm and help to be sure the user is working with the appropriate set of parameters. In case of Cleanliness projects, surrounding options will be displayed below the button, and in case of Whiteness projects, preference options appears instead.

ACTION 2. Select six (6) visual parameters, all mandatory. The first of them corresponds to the modality of the visual scenarios. In case of cleanliness it is referring to different monitor surroundings, and in the case of whiteness to different whiteness preferences. Be sure to press the “Select the Option” button to include every option in the final selection (a beep will confirm the selection). The selection will appear in the text field at the end of the list.

ACTION 3. Once all six parameters are selected. Press the button titled Step 2 to collect in a temporary storage all six selections (a double beep will confirm the action).

ACTION 4. Then, click the button Step 3 to build in a different web page the virtual reality according to the parameters selected by user (a double beep will confirm the action). This could take a few seconds.

ACTION 5. Once in the virtual scenarios, navigate in the 360 environment with: a) click in the scene lateral arrows to move around trough the scenes by a fixed movement and set the scene in a standardised view; b) click and drag the mouse to move around through the environment; c) keyboard arrows help to close up washing results; d) click in the central button of each scene to reach a standardised view of it.

ACTION 6. To build a different virtual scenario in order to compare others washing results with the previous one, just go the parameter selection tab (not using the return button), change just one or two parameters, select them and repeat the Actions 2 to 4. A new page in a different tab will be opened and now the user can compare it with previous scenarios. Repeat this procedure as needed.

Enjoy consumer-relevant laundry virtual realities!

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