- Invent - Innovate and Experiment
Independent Components Overview:
relevant dingy monitors
Full set of unique test
fabrics with visual or olfactive context to conduct
physical experimentation about cleanliness, whiteness,
colour-care, and olfactive-cleanliness; ready to be used
for virtual experimentation
algorithms to process spectral radiance from fabrics and
estimate consumer visual responses at laundry visual
To conduct in-silico experimentation with selected test fabrics, with numerous types of predicted consumer responses, at several consumer relevant laundry scenarios
To characterise variable consumer realities by the frequency of occurrence of visual stimuli that generate perceptions, from visual environments collected in a worldwide basis
support. A unique program to learn or improve
understandings about experimentation in consumer relevant
A battle tested, real-world learning, and customisable workshop focused to Marketing and R&D personnel, to support brand and product innovation efforts
What does CLLS change in your detergency lab?
... it focus innovation on consumer and market realities in a new way
For more than 100 years the intuitive way to developed laundry products has been based on laboratory washing trials of artificial soiled test cloths and fast standardised washing procedures.
Currently one of the best used practices includes the use of test fabrics with full embedded soil material that occupies all test fabric surface, which is washed on small-scale laboratory equipment (Tergotometers or Launderometers). In the last decade test fabrics has claimed better discriminate power between laundry technologies which helped innovations teams to show some level of advantage between them. In a second step these technologies have to prove its performance in front of real consumers under different market realities. This two step technology innovation process usually ends with enormous dissatisfaction because the super winner in the first step means nothing in the second step, with tremendous waste or time and money. The problem has been clearly identified: systematic lack of consumer relevancy at the beginning of the technology innovation process.
CLLS once in use by internal detergency labs replaces the conventional process to one step. It provides innovation teams an ample set of consumer relevant dingy monitors with visual context and modern algorithms to predict consumer visual perception under myriad of visual scenarios keeping the natural variability that characterise the real market. Technologies are discern according to theri something unexpected performance in the complex interaction between consumers and scenarios.
How CLLS positively influences laundry businesses?
... because consumers and scenarios occupies the centre stage
Laundry business is really about winning positive consumer experiences created by products and brands. Successful products in this highly competitive market are offering improved sensory experiences to demanding consumers whom perceive product benefits easily and consistently.
But nowadays competition is fierce, with an accelerated commoditisation of products and services, increasing price wars, and shrinking profit margins. The executives number one concern "sustained and steady top-line growth," can not possible be supported by existing low-productive innovation models. Today development and product introduction efforts in the consumer products industry are urged to accelerate the pace of innovation, with different cost structures, in a different time frame, being collaborative with external sources, and more importantly, are compelled to design products and technologies that offer superior perceived consumer value in line with benefits delivered by brands. In short, R&D has to develop affordable products/technologies with the ability to improve sensory experiences in consumer terms, fast and with less money, i.e. to develop better and cheaper products with a systematic focus on productivity. But, is that possible? how to execute this? ....That is the R&D challenge!!
CLLS is in line with business model based on innovative developments focused on consumer and actual realities, and provides a competitive advantage because it reduces time and cost of the technology innovation process.
What means in consumer relevant terms?
... it means that detergency labs can include the variability of consumers and scenarios
the opportunity to include consumer realities at the beginning
of the innovation journey, not at the end. The experimentation
Selection of white commercial substrate fabrics that contains fluorescent whitening agents from textile mills
Set of clean, soiled, stained and coloured dingy test fabrics according to more than ten (10) regional laundry markets. Stained areas and coloured areas include adjacent dingy fabrics
Ample selection of actual source of illumination at relevant laundry market scenarios, outdoor and indoor, natural and artificial, and mixtures, with different UV relative content and illuminance.
Consumer ages between 20 and 60 years, variable parameters for field size, lens density, macula optical density, photopigments optical density, and photopigments lambda maximum shift. Individual colorimetric observer models.
Selected different visual contexts and surrounding as a basis to perform modern numerical calculations of colour attributes
Set of colour differences sensitivities with a different
degree of lightness, chroma and hue influences, in line with
different sensitivities to perceive cleanliness and
colour-care in the garment context